DOT.COM.UMENTARY
a dot com comedy by Sree Kotay
OPENING SCENE
CAST
Adam “Micron” Mu - Tech Visionary
Ken Bear - CEO/Biz guy
Interviewer/Documentarian
[Adam Mu and Ken Bear are being interviewed on two stools against a photo
shoot backdrop. The Interviewer is off-camera.]
Mu
What people fail to grasp... What they don't understand... See, it's a
fundamental thing. It's cross generational. It's multinational. And yet, it's
individual. More than anything, though, it's about freedom. If Jefferson wrote
the Constitution today -
Bear
Declaration
Mu
- right, the point IS, it would say Life, Liberty, and the Pursuit of
INFORMATION -
Bear
[UNSURE WHERE MU IS GOING]Yes, and our vision...
Mu
No, see - The paradigm shift has been coming - the last few decades have seen
the consolidation of the modern world's new currency, its information, into
fewer and fewer hands. A bland world homogenization of culture and the subtle
bias of the media that alters REALITY by altering PERCEPTION...
Bear
Right, but more -
["MORE IMPORTANTLY"]
Mu
And now this - the SHIFT: Information Liberation - a guerilla war to remove the
gatekeepers, the middle man, the establishment. That’s the Internet: the New
Revolution - the “Berlin Wall coming down” of our generation -
Bear
- the Berlin wall coming down IS our generation?
Mu
- the point IS, it's a fundamental thing, and OUR idea
[POINTS TO
THE TWO OF THEM] , our PLAN, really, is even more fundamental.
Bear
Look, and we all know the Internet is the Next Revolution, the New,
New Thing - but the thing is, that's the Thing, isn't it?
Mu
Which thing?
Bear
The Thing, the THING.
Mu
Right. Right.
Bear
I mean, the Internet is about reducing things to their essence.
Getting it straight from the source, without any filters or buffers, whether
it's news, gossip, e-mail, instant messages, commerce, especially commerce -
buy anything anytime everywhere.
Mu
Yes. Yes.
Bear
So you have to ask yourself, what then, is the essence of the
Internet? I mean, sure, freedom of information, sure, the return of the written
word, that, too -
Mu
A move from "one to many" broadcast to "many to many" multicasting -
Bear
- BUT just as importantly, MORE importantly, a new way to TRANSACT, to
do business -
Mu
YES.
Bear
A new form of commerce -
Mu
Right. Right. Of course.
Bear
I mean, Amazon.com, Yahoo.com, EBay.com, MSNBC.com -
Mu
You don't have to say dot-com after ALL of them -
Bear
[TALKING OVER MU] - they SHARE important qualities: first
movers in their space, industry shaking innovative business models, and the
companies that tried to follow ... they were late to the party; they were in it
for the cash -
Mu
- and the cash out -
Bear
OUR plan, is about leap-frogging the industry -
Mu
Amazon spends -
Bear
If you look at the history of Amazon, they've spent a buck fifty for
every dollar they've ever earned, and they're among the best of the bunch. More
typical is Boo.com – a retailer that spent $100M and never even launched or
sold anything!
I mean, some of these companies have been occasionally profitable, but if you
asked some guy on the street: Hey, how about I give you $3, and you give me
back $1 - I mean, come on! It defies common sense!
Mu
But the thing is, that's not the game - the game is to stay around
long enough, to grow revenue enough to keep playing the game, to control enough
eyeballs -
Bear
Right - so OUR plan is the Internet at its essence. We can spend less,
lose less, and get more traffic than ANYONE.
Mu
Yahoo and Ebay are on the right track - their businesses are
completely virtual BUT -
Bear
But they don't sell anything! What kind of business sells nothing?
I mean, but why sell books or CDs? Think of the management nightmare! And
anything bigger is even worse!!
No, no, we’re not going to go into, and out of, business making FedEx and UPS
rich. No, no, we’ve got a startling insight into the New Economy - we'll sell
something different, smarter, better!
[DRAMATIC PAUSE]
Interviewer
And so you'll sell?
Bear
Money. We'll sell money. Actual dollars.
Mu
For 98 cents a piece.
[ROLL CREDITS]